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Kathleen shares web design tips and advice for Small Business.

4 Trendy Web Design Elements for 2014, Don’t Ignore Them!

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4 Trendy Web Design Elements for 2014, Don’t Ignore Them!

4 Trendy Web Design Elements for 2014, What You Need to Know? Creating creating a great user experience for your customers is an important element to differentiate between your brand and your competitors.   You can drive as much traffic to your site as you want, but if your web site lacks the proper web design, your site will not excite.  With no excitement, comes no results. Trends that we are seeing in 2014 include: #1: Responsive Design, Don’t Ignore it! According to uberflip, 90% of people use multiple screens (desktops, tablets, mobile) to browse the Internet, shop online, mange their finance, planning a trip, etc. Are you part of this 90%? Right, so, does your website adjust to these devices for optimal user experience? What makes responsive design so important is that it allows you to have a website that virtually anybody can see, even on the latest tablets, smartphones, and internet-ready technologies. Think of it as one website with multiple looks, all without having to constantly change your page.  #2: Infinite Scrolling, Its Just Smart Social media giants, Pinterest and Tumblr, have made infinite scrolling a mainstream trend. In essence, infinite scrolling allows tons of information to be shared with your web visitor without any sort of pagination.  While this trend doesn’t work for all websites, it can be a great option for some as web surfers become even more familiar with the concept of infinite scrolling. #3: Large Photo Backgrounds, Stunning Beauty Plain ‘ole white is out; large photo backgrounds are in! Many web designers are opting to utilize one stunning image as the page background instead of a solid color or print. This allows many companies to show off what it is they do and/or their business location. Why is this trend so important? It brings the focus of web design back to creating beautiful images and interactive pages. By keeping the background a large image, the photography of the photo becomes a key element in the entire page design. #4: Fixed Header Bars, Make it Easy Have you ever read information on a website, only to have to scroll up to move on to the next page? The fixed header bar trend eliminates all of that. Through the use of CSS position, the navigation bar stays at the top of the browser window, no matter how far a visitor scrolls down. One of the greatest aspects to this trend is that it can be used on virtually any sort of webpage, including e-commerce websites and general blogs.When considering which element you would like to implement in your website, it is imperative that you think about your buyer persona, is this element going to stick with them? We love creativity and differentiation as much as you do, but you want to keep a fine line between what works for your web visitor and what you would like to see in your website. Our web design can be adjusted for a variety of platforms, resolutions and applications. And by the way Purple is in! Sourced from: “6 Trendy Web Design Elements for 2014, What You Need to Know?” 6 Trendy Web Design Elements for 2014, What You Need to Know? N.p., n.d. Web. 22 Jan....

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Why Bother? Just a few numbers . . .

Posted by on 2:08 pm in Web Design | 0 comments

Why Bother? Just a few numbers . . .

More than a simple design trend, responsive design is a set of tools aiming to arrange the way information is displayed depending on the device capabilities. Although mobile maybe a small part of your audience, there is a trends that mobile web traffic is increasing. Based on 485 million emails sent in 2011 from Emailforge4, 47% were opened using an iPhone, 29% using an iPad and almost 22% using and Android device.  Mobile traffic is increasing incredibly fast and people are using high end and fast mobile devices first to check their emails. Content is essential but Skip the NON Essential Content remember the three click rule.  Make sure your site is Thumb Friendly and Call...

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Is Your Website Working for You?

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Is Your Website Working for You?

Need a Redesign? Tell-Tale Signs… Technology is changing, design trends are coming and going, how sites are used is changing, even things such as social media and community interaction are changing and shaping how websites should look and function. Redesigning websites today isn’t just about changing the look and feel. With technology changing and different problems needing to be solved, redesigning and overhauling websites goes much deeper than just the way they look. The functionality, presentation, how they load, and how well they can be updated are all things that are prompting website redesigns on the daily basis. Feel like you could be getting left in the dust with everyone around you launching new websites? Below are several questions to ask yourself when it comes to your own website to see if it is time to join everyone else in the year of the website redesign. Is your website responsive? Are there functions and features that are no longer used?  Does your website take a long time to load?  Are visitors navigating past your home page?  Is your site slowly losing visitors over time? When was the last time you completely overhauled your site?  Are parts of your site not functioning properly?  Do search engines even know you exist?  Is the copyright year in your footer any other year than 2012? Ultimately, you have to make the decision on a redesign Just because your website meets some of the points discussed above doesn’t necessarily indicate that your website needs an overhaul. For instance, just because your site takes a long time to load doesn’t mean that it is time to start from scratch and create a new one. This could easily be solved by having a web designer or developer take a look at your site to see what is slowing it down, and working with them to resolve that. Also, if your site is losing visitors, it may not be because of the site design, but rather the content on the site. A revamp in content only could help improve this without completely gutting what you already have. My best bet is that if several of the situations above are happening to you, then it is time to either hire a good web designer or take on your website redesign yourself (if you are a designer or developer) and revamp your site so you aren’t left in the dust. In the end, you have to make the decision on whether your website needs a redesign or not. If you are starting to get the feeling that maybe it is time to redesign your site, then contact a web designer and chat with them about why you feel your site needs an update. They can often help you determine if your site just needs some tweaks or if it is truly time for a brand spanking new...

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Laying the Foundation of a Successful Website

Posted by on 5:48 pm in Web Design | Comments Off on Laying the Foundation of a Successful Website

What you say, where you say it and how you say it are very important when designing a successful website. Your website must answer the age-old “who, what, when, where, why and how” questions. The overall premise of a website is really very simple. To be more specific, your website needs to answer: Who You Are (WHO WE ARE or ABOUT US or Meet the Team!) Your customer should know right away where he or she has landed. This can be achieved by using a logo, and company name up top, or perhaps a welcoming statement. Your website should also answer the “who” question in more detail for those that want to know. There should be an “About Us” page that tells the company story, its values and how it does business. There can even be profiles of the employees or pictures of the buildings. What You Do (WHAT WE DO or Professional Services or Products) Your customer should know clearly what you do or what your business does. Avoid corporate speak. Address the problems the services solve, touting your company’s expertise and spelling out the benefits of the company’s services. There should be a “Services” page that clearly defines the services you offer. Why Someone Should Do Business with You (WHY HIRE US or Why USE US) This question needs to be answered “directly” throughout your entire website. Every page should have a reason to do business with you whether you are touting your years of experience or your guarantee. “Testimonials” are VERY important for a service site and deserve their own page. What Locations You Service (WHERE WE SERVICE or Locations) Nobody should guess where you service. For many companies the answer is everywhere, so let people know that no matter where they are, you can help them. Otherwise the areas serviced should be apparent. An offshoot to the “where” question is the “how big?” Anyone reading your website should clearly understand the “scope” of your services. How Someone Goes About Using You (Get a Quote, Contact Us or Let’s Get Started) Your customer needs to clearly know how they can do business with you. The path to purchase, get a quote or contact you must be clear and easy and all over the place! The general rule is three clicks: doing business with you should be no more than three clicks away. That means one click “Contact Us” page, one click to open an email link and one click to send. Your customer should be able to do this from anywhere on your site. When The very nature of the internet is that it is a NOW medium. Be sure to include simple statements like “Get an Instant Quote TODAY”. In addition to answering the six questions, a successful website is also one that is simple to use. Remember, Good web design means never having to say “Click...

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Canadian Internet Usage Statistics on Mobile, Search and Social

Posted by on 3:07 pm in Web Design | Comments Off on Canadian Internet Usage Statistics on Mobile, Search and Social

Canadian Internet Usage Statistics on Mobile, Search and Social

In September 2012, at the Google Engage Canada Conference in Vancouver, Google shared detailed Canadian Internet statistics in search engine usage, mobile and social media which we have turned into the infographic below. For a list of stats in text format, scroll down below the infographic.

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7 Web Design Trends (That Won’t Go Away)

Posted by on 1:28 pm in Web Design | Comments Off on 7 Web Design Trends (That Won’t Go Away)

A must read for web designers.  I could not agree with Keith Bryant more.  From the Education Centre at DWUser.com  Simple Color Schemes Large Fonts as a Centerpiece Subtlety Going Retro Minimalism Textured Backgrounds High Resolution Design Elements, Especially Icons

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Great News for E-Business in Canada!

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Great News for E-Business in Canada!

In 2010, 51% of Internet users ordered goods or services for personal or household use. In total, Canadians placed nearly 114 million orders, valued at approximately $15.3 billion. Most shoppers (83%) placed orders from companies in Canada, while 60% ordered from vendors in the United States, and 18% from vendors in other countries. When it came to paying for their purchases, 89% used a credit card online, and 31% used an online payment service. Nearly three-quarters (74%) of Internet users window shopped online, or browsed for information on goods or services, without necessarily placing an order. Sourced from...

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Integrated Shopping Cart

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Integrated Shopping Cart

E-commerce is one of the least expensive means of doing business as it is e-commerce development that has made it possible to reduce the cost of promotion of products and services. There is no time barrier in selling the products. One can log on to the internet even at midnight and can sell the products at a single click of mouse. If you possess an e-commerce shop then this proves that you are a customer-oriented firm and you are interested in knowing about the needs of your customers

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Customer Focused? Action Compelling?

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Customer Focused? Action Compelling?

People who use the Web are impatient and they tend to behave instinctively and unconsciously. “Remember that the most popular button in the browser is the back button”.  We make sure you understand your site visitors care words to increase your conversion rate.”

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Increase Leads, Sell More Products …

Posted by on 5:24 pm in Featured Slider, Web Design | Comments Off on Increase Leads, Sell More Products …

Increase Leads, Sell More Products …

Websites that are popular and useful are often profitable. They allow people to do something practical. The most important competitive advantage you can have is a deep understanding of what your customers care about and a relentless focus on helping your customers to fulfill their needs.

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