Is Your Website Working for You?
Need a Redesign? Tell-Tale Signs…
Technology is changing, design trends are coming and going, how sites are used is changing, even things such as social media and community interaction are changing and shaping how websites should look and function.
Redesigning websites today isn’t just about changing the look and feel. With technology changing and different problems needing to be solved, redesigning and overhauling websites goes much deeper than just the way they look. The functionality, presentation, how they load, and how well they can be updated are all things that are prompting website redesigns on the daily basis.
Feel like you could be getting left in the dust with everyone around you launching new websites? Below are several questions to ask yourself when it comes to your own website to see if it is time to join everyone else in the year of the website redesign.
Is your website responsive? Are there functions and features that are no longer used? Does your website take a long time to load? Are visitors navigating past your home page? Is your site slowly losing visitors over time? When was the last time you completely overhauled your site? Are parts of your site not functioning properly? Do search engines even know you exist? Is the copyright year in your footer any other year than 2012?
Ultimately, you have to make the decision on a redesign
Just because your website meets some of the points discussed above doesn’t necessarily indicate that your website needs an overhaul. For instance, just because your site takes a long time to load doesn’t mean that it is time to start from scratch and create a new one. This could easily be solved by having a web designer or developer take a look at your site to see what is slowing it down, and working with them to resolve that. Also, if your site is losing visitors, it may not be because of the site design, but rather the content on the site. A revamp in content only could help improve this without completely gutting what you already have.
My best bet is that if several of the situations above are happening to you, then it is time to either hire a good web designer or take on your website redesign yourself (if you are a designer or developer) and revamp your site so you aren’t left in the dust.
In the end, you have to make the decision on whether your website needs a redesign or not. If you are starting to get the feeling that maybe it is time to redesign your site, then contact a web designer and chat with them about why you feel your site needs an update. They can often help you determine if your site just needs some tweaks or if it is truly time for a brand spanking new website.